Custom Fields & Reports
Whilst there are a number of standard pieces of information every company will store about their customers, such as name, address and telephone number, most companies store types of information that are specific to their business. InTouch makes this possible through Custom Fields, allowing each custom to have data fields specific to their account.
Through a mixture of free text, drop down menus and date fields InTouch can be customised to meet the data requirements of any business, whether you are a car garage that wants to store a customer's next MOT date or an IT Reseller wanting to store whether a customer has 0-10, 10-50 or 50+ employees, InTouch can be configured to work for you.
Being able to profile your customers in this way is integral to any Email or SMS Marketing campaign as it allows you to target specific customers on specific campaigns. InTouch Reports allow you to report on all custom fields within your account, plus much more, so you can create mailing lists for particular campaigns.
