Anti-Spam Policy
As ISP's, Firewalls, Spam filters and Email Clients become more strict with regards to spam, the challenges faced by Permission based Email Marketing increases. Reducing spam is necessary for everyone, but how do you ensure your campaigns reach your customers?
We go to great lengths to keep our knowledge of how ISP's, Firewalls, Spam filters and Email Clients handle spam to ensure your delivery rates are maximsed. InTouch is built in such as way as to handle as much of this complexity for you as possible. Some of the features InTouch include are:
- Emails are tested in all major email clients
- Making sure each and every email that sent from InTouch contains a method of unsubscribing
- Ensuring every email contains full contact details of the sender
- Emails are sent complimented by text only versions
- Automatic removal of bounced email addresses
- Instant and automatic unsubscribe handling
- Complaint resolution
- We work closely with ISPs to ensure we maximise Email delivery rates
- We are in ISP feedback loops to indentify any problems
- We will always keep you informed of changes in legistlation for Email Marketing
The Data Protection Act is becoming increasingly important in the UK and we have made it our goal to keep our customers up to date with all the latest changes.
We will not work with any company that bombard their clients with unsolicited emails and will suspend any such account with immediate effect. This includes but not limited to:
- Customers do not have correct and valid permission to contact their clients via email
- High level of bounced email is reported per campaign
- High level of complaints recieved per campaign
- Campaign Subject Line and/or content is not relevant
- Campaign Subject Line and/or content is deemed as inappropriate or offensive
