Marketing Consultancy
Customers Really Matter provides Strategic Marketing Consultancy to companies who are unsure of where to take their business, which markets to attack and how to deliver successful marketing strategies to move forward.
Having 10 years of experience of developing strategies to take companies into new markets or grow by gaining market share in mature markets, Customers Really Matter can ensure your business meets your strategic marketing aims.
Our consultants will take time to understand your company, your marketplace, your customers and your competitors and be realistic and honest about where you are at present.
This will involve
- Market Overview (looking at the dynamics of your marketplace and what factors are driving its growth and decline)
- Customer Review (review your existing customer base, how they became customers, the issues you solved for them, why they used you and not one of your competitors)
- Your routes to market (through end users, channels and other market partners)
- A complete Internal review and Marketing Audit to identify all of the actions currently being taken and the effectiveness of each one
- A revised marketing plan and outline which details your 3 strategic market position levels, your target customer set, your communication objectives and a position on the 'Brand Ladder'
- A list of deliverables and actions to take in the coming months (which CRM can help you deliver) which will add weight and momentum to your market message
- Complete review after 3 and 6 months of the actions taken, their effectiveness, how it's helped the company's market position and any adjustments that need to be made to the plan
This process and work will add huge value to your organization and allows senior sales and commercial people to take clear marketing strategies to their board.
James White, our Managing Director who leads this consultancy approach, is a Member of the Chartered Institute of Marketing which gives you the peace of mind that the advice being given is from a member of the country's Chartered organization.
You would not use an un chartered Accountant to review your accounts and so don't let your company's future market and business be left to go astray. Use a strategic marketing expert who has managed large teams, multi million pound budgets and implemented large campaigns to ensure your business stays ahead of the game.
For an initial review meeting with CRM, please contact us.
