Swansea City FC
http://www.swanseacity.premiumtv.co.uk/
Swansea City are a fast growing League 1 football club who have a large, well established fan base of nearly 50,000 fans worldwide.
The club has experienced numerous ups and downs over the last 10 years but following the move to a new stadium in 2004, they have continued to grow on and off the field. The club (like many other football league clubs) operates its website through Premium TV but the club has a need to communicate effectively with local businesses about advertising opportunities and commercial/hospitality packages which are available.
The first campaign sent from InTouch was a great success with over 30,000 emails being sent from the system getting an excellent 18% open rate and over 400 clicks being made onto the clubs Swans Superstore site.
"CRM understood what we were looking to achieve and then provided us with the help and training to start making effective use out of the InTouch system. We have already sent out our first communication and we are looking forward to communicating regularly with our fans and businesses over the coming months to ensure they’re aware of everything going on at Swansea City. We have found InTouch very powerful but easy to use and the team have enjoyed using the system."
Jon Wilsher, Swansea City's Commercial and Media Manager
Click here to download the casestudy to see how we helped Swansea City FC improve their communications with their fans.
