Be found when potential customers search for you!

by James White 5/28/2008 10:25:00 AM

Every 3 seconds, another person use's Google to search for an answer to a question they have. Whether they are looking for a new restaurant to dine out, a shop to purchase a product, a tradesman for a service or any other number of questions, 85% of consumers use Google as their first point of contact to scratch the itch they have!

Ensuring that your business is visible when those users search for products and services similar to what you offer is a great and cost effective way to bring new sales into your business. CRM have just introduced a new Google Adwords course which will provide you with the knowledge to understand more about how Google and Google adwords works, how to create and manage accounts and how to cost effectively promote your business to customers interested in your products and services.

From as little as 5p a lead you could be promoting your company and your website to 000's of customers either nationally or locally or are interested in the services that YOU offer!

Getting the most from search engines has been proved to be one of the most cost effective methods of bringing large amounts of new sales leads into your business!

Take advantage of Google Adwords now and take a look at our new courses and how they could help you!

Click on the following link or call the CRM office for further information and to book your place!

http://www.customersreallymatter.co.uk/consultancy/adwordslevelone.asp 

Category: Email Marketing | SMB Marketing
Tags: google adwords, training, marketing advice

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Why Small Companies can Act like Big Companies

by James White 2/9/2008 4:12:00 PM

Watching The Tonight program about Tesco's launch of Fresh and Easy in America made me think about the success of corporate giants and why many believe that large companies are destroying the small, local businesses and companies.Whilst there is no doubt that Tesco's buying power gives them a huge advantage in terms of the prices they can sell products for, I am not totally convinced that their entrance into local communities should mean the end for small companies. What Tesco do offer which many small businesses fail to even consider is good customer marketing. Tesco's clubcard scheme was the first modern example of a company asking customers for their name, contact details and asking for permission to communicate to those customers about special offers, promotions and news which they believe would be of interest to their customers. They then stored that information safely and sent simple communications to customers to thank them for their business and encourage them to visit again.

Why did customers sign up and agree to this? They trusted Tesco and the products they sold (many Small Business have huge amounts of trust and brand loyalty with their customers), they quite fancied receiving offers which could save them money and more importantly because TESCO ASKED THEM FOR THIS INFORMATION!!!!I see part of my job with CRM to be an evangelist about simple steps that Small Businesses can take to compete with organisations like Tesco. Its clear that none of us have the multi million pound marketing budgets that Tesco do but I get so surprised when I talk to small businesses and ask questions such as Who are your customers and How much business have they done with you in the last few months?

The answer to most of those questions is, 'I’m not sure', 'No idea' or even in some cases 'Why does it matter?'

Why does it matter? Because unless you can regularly remind these customers that your company exists, the chance is that a larger company which offers a similar product or service will come in and try to convince these customers to move away from you! And unless you have something so unique about you and your company that no one else can offer, customers could be tempted to look at other options with convenience and price becoming ever more important factors in consumer buying behaviour.

So how do you remind them about what you do? You firstly ask them whether its ok to store their customer data and information securely and then you ask them whether its ok for you to communicate (maybe once a month or once every other week) in a manner which suits them (by post or through email). If they are happy with your product or service and you give them assurances that their data will be held by you only, then there is every likelihood that they will agree. They did with Tesco and so why wouldn’t they do the same with a local company that they want to succeed and grow in their local community!!!

And how can small companies hold this information safely? By using an application like InTouch which is simple to use and can be accessed wherever you have an Internet connection, companies can record this information and then use it to send personalised communications to customers to inform them of what they do. By continually re-enforcing their name to those customers, your more likely to get those customers coming back and so keep the larger competitors at bay!

CRM make storing this customer data and then communicating a VERY VERY cost effective process! With packages starting at just £100 per year (with no training or installation costs), there is no concern about having to compete with large company budgets!

Take a look at InTouch but start marketing and your chances of staying alive will grow and grow!  

Category: Email Marketing | InTouch | SMB Marketing
Tags: databases, existing marketing, secure data

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